Privacy Policy
Last Updated: June 16, 2025

Vie Swimwear (“we,” “us,” or “our”) values your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit our website, make a purchase, or otherwise interact with us.

By using our website, you agree to the terms of this Privacy Policy. If you do not agree with our practices, please do not use our services.

1. Information We Collect

When you use our website or interact with us, we may collect the following types of personal information:

  • Personal Identifiable Information (PII): Name, email address, phone number, shipping and billing addresses.
  • Payment Information: Credit/debit card details and other payment details processed securely by our payment processor (we do not store payment details).
  • Account Information: Login credentials, order history, preferences.
  • Device and Usage Information: IP address, browser type, device type, browsing behavior, and referral source.
  • Marketing Preferences: Information on your preferences for receiving marketing communications.

We collect this information when you provide it directly (e.g., when making a purchase or signing up for our newsletter) or automatically through cookies and similar technologies.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To process and fulfill orders: Including payment processing, shipping, and providing customer service.
  • To personalize your experience: Providing product recommendations, customized content, and improving our website.
  • To communicate with you: Sending order confirmations, updates, and responding to inquiries.
  • For marketing and promotions: Sending newsletters, promotional offers, and updates about our products and services (you can opt-out at any time).
  • To improve our services: Analyzing website traffic, identifying trends, and enhancing user experience.
  • For legal compliance and fraud prevention: Detecting and preventing fraudulent transactions and ensuring compliance with legal obligations.

3. How We Share Your Information

We do not sell your personal information. However, we may share your data with:

  • Service providers and third-party partners: Such as payment processors, shipping providers, and marketing tools to facilitate transactions and services.
  • Legal and regulatory authorities: If required by law or necessary to protect our legal rights.
  • Business transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred.

All third parties are required to keep your information confidential and only use it as necessary to perform their services.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and provide targeted advertising. You can manage your cookie preferences through your browser settings.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Update or correct inaccuracies in your information.
  • Deletion: Request the deletion of your data under certain conditions.
  • Opt-Out of Marketing: Unsubscribe from marketing emails by using the link provided in our emails.
  • Restrict or Object to Processing: Request limitations on how we use your data.

To exercise your rights, please contact us at contact@vieswimwear.com.

7. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, or misuse. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites, and we encourage you to review their privacy policies.

9. Children's Privacy

Our website is not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with their information, please contact us to remove it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Your continued use of our website constitutes acceptance of any changes.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

Vie Swimwear
contact@vieswimwear.com

This Privacy Policy is designed to comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), where applicable.