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Our Story: Vie Swimwear Redefines Eco-Friendly Swimwear with Comfort & Support
Our Beginnings: A Journey Across Oceans
Vie Swimwear was born from a dream my sister and I carried since our travels through Australia, Bali, and Fiji in 2014. Back then, we were young, adventurous, and full of energy, but we kept noticing the same frustrating reality: beautiful swimsuits were everywhere, yet so few were made to truly fit real women.
On every beach we visited, the story was the same. Gorgeous designs, bold colors, and trendy patterns, but when it came to fit, comfort, or support, options were limited. We often found ourselves choosing basic styles or the same predictable black, pink, or leopard prints, as if the swimwear world had decided that anyone who wasn’t ultra-skinny had to settle for boring or unflattering.
That’s when the vision for Vie Swimwear began: creating swimsuits that fit right and feel right. We do our very best to offer pieces that are flattering, stylish, and comfortable, like your favorite underwear, while celebrating the beauty of all women.
Why We Created Vie Swimwear
When we returned from our travels, we knew we wanted to build something different: a swimwear brand that made eco-friendly, size-inclusive swimsuits for real women living real lives. We believed that sustainable, flattering swimwear shouldn’t be a luxury; it should be the standard.
Soon after, our best friend joined the journey, and the three of us have been building this dream together ever since. Vie Swimwear is more than a brand to us, it’s sisterhood, friendship, and a shared belief in confidence, freedom, and authenticity.
We design each piece with intention, using premium eco-friendly fabrics like recycled nylon blends to reduce environmental impact while offering the support and durability women deserve. Every swimsuit is thoughtfully cut to flatter different body shapes, with hidden support features so you can move, swim, surf, or lounge with confidence.
Our Mission: Sustainable, Size-Inclusive Swimwear with Comfort and Support
From the very beginning, sustainability and inclusivity have been at the heart of Vie Swimwear. We believe in slow fashion, creating timeless pieces you’ll love season after season instead of fast, disposable trends. Our swimsuits are manufactured ethically in Bali, Indonesia, in small batches to ensure quality and reduce waste.
We also focus on support and style for real women. Whether you’re chasing after your kids at the beach, surfing at sunrise, or packing for a tropical vacation, Vie Swimwear is designed to feel like second skin, sexy without trying, and comfortable without compromise.
Our mission is simple: to empower women to feel confident and free in their own skin. Because every woman deserves a swimsuit that fits her life, not the other way around.
Ready to feel confident? Shop our Essence Collection.
The Meaning Behind Our Logo
Our logo carries a deeply personal meaning. The wings were designed by a childhood friend, in honor of our mom, who became ill with cancer around the time we first dreamed of this brand. She once told us that when she was gone, we would see white butterflies as her way of saying hello.
To us, the wings represent her love, her presence, and the freedom to live fully and authentically. They remind us of why we started Vie Swimwear in the first place: to create something beautiful, meaningful, and lasting. Every time you see our logo, know that it’s not just a design, it’s a symbol of resilience, freedom, and the power of women supporting women.
Looking Ahead: Empowering Real Women Everywhere
Today, Vie Swimwear is about more than just swimwear. It’s about designing timeless, eco-friendly swimsuits that honor slow fashion and the women who wear them, real, radiant, and beautiful themselves.
Our community of customers inspires us every day. Surfers, moms, travelers, professionals, and adventurers, all finding confidence and freedom in our designs. We’re constantly working to expand our offerings, bring new styles to life, and ensure our pieces meet the highest standards of comfort, sustainability, and style.
Because at the end of the day, Vie Swimwear is about giving women what we always wished for ourselves: swimsuits that make you feel confident, free, and at home in your own skin.
Join the Vie Swimwear Community
We’re just getting started, and we’d love for you to join us. Explore our collection of eco-friendly, size-inclusive swimwear designed by women, for women. Sign up for our newsletter for insider updates, style tips, and exclusive offers. Together, we’re building a new standard for swimwear, one that’s beautiful, sustainable, and empowering.
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